Ultimate Frisbee on National Television

Throughout Ultimate's short history, it has found itself being showcased on various television shows about 'novel' sports and often in local and sometimes national news/papers when big tournements come around. Here is a small selection of some these. Watching these, a number of quesitons come to mind. Do thses snippets about Ultimate show the sport in a positive light? Has levels of acceptance into main stream sports changed with time? Is any publicity good publicity? What do you think?